Marketing Management
Marketing Management
Features of the program
The student will accomplish during a year of marketing management training:
- Write marketing plans that analyze the unique situation a firm faces and make recommendations on actions to keep the organization competitive
- Conduct market research for an actual client and use it as background for a marketing plan
- Develop and deliver sales presentations and marketing communications plans
- Know the basic principles of customer relationship management and supply chain management along with a broad range of strategies to optimize both
- Get prepared for the challenges of global marketing
Cooperative Education Opportunity
Following eight months of Marketing Management classroom instruction, he will participate in a four-month cooperative education placement within the marketing field. This on-the-job experience can be just the career boost he needs to land a great job.
Eligibility Criteria
- Postsecondary diploma or degree
and/or
- Demonstrated competence through related work and/or educational experience
IELTS score – 6.00 bands
Selection Criteria
Selection on the basis of previous academic achievement, and/or demonstrated
experience.
In some cases, applicants may be requested to submit a résumé, which includes
details of related work experience, and a cover letter, which summarizes their
career goals and reasons for wanting to take this program.
Career Opportunities
As
a graduate of this Marketing Management program, student will be primed for the
job market, ready to begin work. In one short year, he gains real skills which
can be used right away.
Typical entry-level positions include:
· Marketing and sales administration assistant
- Marketing research assistant
- Advertising and promotions planner
- Advertising account coordinator
- Assistant product manager
- Assistant merchandising manager