Advertising Management
Features of the Program
This is one year post graduate certificate program which is available @ the College level. When the student graduates Advertising Management program he will have completed a one-year, in-depth immersion in the planning, strategic development and execution of professional advertising. He will be confident of his abilities and ready to immediately contribute to a professional advertising team.
Through hands-on learning experiences with professors who are well experienced in the advertising industry, he will master critical thinking skills so he can analyze and solve complex marketing challenges. The scope of his advertising classes prepares him to work not only in a Canadian ad agency, PR firm or internal marketing group, but also internationally.
The Advertising Management Graduate Certificate program focuses on equipping the candidate to:
- Understand target markets
- Analyze advertising challenges
- Develop a product's brand identity and determine how to communicate it
- Know how your advertising fits in the total communications plan
- Develop a complete media plan
- Meet corporate communications objectives
- Develop and defend media selection and placement
- Research consumers' buying behavior
- Using computer software designed specifically for the advertising industry
Advertising Industry Experience
When the student completes his one-year program in Advertising Management, he will be ready to enter the advertising field in any of these organizations or departments:
- Advertising Agency
- In-house Advertising or Marketing department
- Advertising Sales within numerous media channels and organizations
- Communications department
- Self-employed Advertising consultancy
- Public Relations firm
- Direct Marketing companies
He will possess the skills to confidently and competently hold these positions:
- Account Management
- Account Executive
- Media Planner and Buyer
- Advertising Sales Representative
- PR Planner
- Communications Manager
- Communications or Advertising Strategist
Program Eligibility
- Postsecondary diploma or degree
and/or
- Demonstrated competence through related work and/or educational experience
Selection criteria
Eligible applicants will be selected on the basis of previous academic achievement, and/or demonstrated experience.
In some cases, applicants may be requested to submit a resume, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.
Career Opportunities
After completion of the program, student be ready to enter the advertising field in any of these organizations or departments:
- Advertising Agency
- In-house Advertising or Marketing department
- Advertising Sales within numerous media channels and organizations
- Communications department
- Self-employed Advertising consultancy
- Public Relations firm
- Direct Marketing companies
Student will possess the skills to confidently and competently hold these positions:
- Account Management
- Account Executive
- Media Planner and Buyer
- Advertising Sales Representative
- PR Planner
- Communications Manager
- Communications or Advertising Strategist